WK founder David Sitko has spent nearly his entire adult life working on sweet stuff. David’s early career was spent working in R&D on some of America’s most loved candy brands, where he became very familiar with just how much people, especially kids, love candy. After his time working in candy and leading up to founding WK, David was one of the leading scientists in commercializing the latest plant-based sweeteners in sugar substitutes geared towards health-conscious adults. It was also during this time that he and his wife added two new members to their family, W (2015) and K (2018). As W and K grew older, David once again became very (very very very very) familiar with just how much kids love candy.

Nothing brings a quick smile to W and K’s faces like some yummy candy, but knowing the nutritional compromise those smiles come with was something that David couldn’t help but feel a bit guilty about. David believed he could fix this tradeoff and believed he owed it to W, K, and every other kid out there to try. So he founded WK and set out to reinvent candy.